CDW announce new graphic direction

London-based studio Made Up were commissioned to produce CDW’s 2018 visual identity, used across the show’s marketing channels, show signage and exhibitions.

For 2018 CDW has commissioned Made Up studio to create an identity especially for the Festival. Made Up’s work is rooted in drawing, geometric shapes, isometric grids, interconnected forms, and a surreal three-dimensional aesthetic, and covers work for advertising, editorial, branding, and exhibitions.” Made Up is the illustration and type studio of Charles Williams, who says of his design for CDW:

“The idea for the CDW identity is to represent the various strands of the creative community coming together in one place – an abstract representation of Clerkenwell Design Week. We strived to create something architectural in feel, but without being too explicitly focused on any one strand of design.”

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