Cycle Revolution at the Design Museum

Take this chance to see one of the last full blown exhibitions in the Design Museum at Shad Thames, before they head over to their brand spanking new space in Kensington. design museum, cycle revolution

Be inspired to keep your New Year’s resolution and be inspired by cycling at Cycle Revolution. The last decade has seen a revolution in cycling, on a scale not witnessed in the UK since the Second World War. Cycle Revolution celebrates the diversity of contemporary cycling in Britain from every day commuting to Olympic level competition.

design museum

The exhibition looks at cycling subcultures through four ‘tribes’ – the High Performers who reach Olympic speeds, the Thrill Seekers who take on all terrains, the Urban Riders who pedal our cities mile by mile, and the Cargo Bikers who work on two wheels.

design museum

More and more people are using this method of transport to get to work and its especially useful in big cities where cars just aren’t practical. But some people go crazy and spend thousands- how has this happened and what is the future of the bike?

design museum

Us Brits really are the leaders in cycling- sure to win at this year’s Olympics in Rio as well as leading the way in bike development and merchandise. The exhibition brings together bicycles, clothing, accessories, equipment, film and photography to explain where cycling is now and where it might take us in the future.

Read more here.

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