Jamie Anley from JAM interviews Giovanna Forte about The Shoreditch Ball

JAMIE ANLEY FROM JAM INTERVIEWS GIOVANNA FORTE AND HAS A LUCKY DIP INTO THE CONTEMPORARY FURNITURE LOTS FROM THE SHOREDITCH BALL AUCTION WITH SOTHEBY’S, 15TH OCTOBER 2010 AT SHOREDITCH TOWN HALL
The Shoreditch Ball launched last year – how was it for you?
It was extraordinary. We seemed to attract everyone who was anyone together with everybody else. We had a true cross section of people from Shoreditch and beyond (yes, a few people came from Out West …). They all piled in and had an incredibly good time. The Blockheads blew our sound system at one point, but Phil Jupitus just kept going and no-one seemed to mind. The Sex Drugs and Rock & Roll took on a life of its own. This year we’ve gone a bit retro with jazz and swing, camped up with Jonny Woo and Pam Hogg. It’s all fairly “of the moment” as a two-fingers to austerity.
