Posted on September 25th, 2010 by pippairvine
Gemma Lewis of branding agency JAM, has been one of the key lynch pins in making this year’s 100% Design exhibition happen. 2010 is JAM’s second year running the exhibition and it’s fair to say it’s brighter and bolder than ever before. Grabbing a spare minute from her busy schedule, Gemma met with us in the 100% Bar, to give us the inside scoop on how one goes about putting together a design exhibition of such magnitude and prestige.
The exhibition is enormous and there’s so much going on. When it comes to planning it, where on earth do you begin?
For me, everything starts with carpet colours! We literally work from the floor up, considering things like how to map out the ground space and what colours will work where. We begin all this sort of practical planning around March.
One of the other very earliest considerations is the graphic language that will be used throughout the exhibition. This year, In The Woods were commissioned to develop the concept, and they started planning ideas as early as January. We went for the theme, ‘Stretch Your Space’ in the end, a concept which encapsulates the potential of imagination and the voids of the mind.
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Tags: 100% Design, Gemma Lewis, JAM
Posted in Design
Posted on August 20th, 2010 by Mark
JAMIE ANLEY FROM JAM INTERVIEWS GIOVANNA FORTE AND HAS A LUCKY DIP INTO THE CONTEMPORARY FURNITURE LOTS FROM THE SHOREDITCH BALL AUCTION WITH SOTHEBY’S, 15TH OCTOBER 2010 AT SHOREDITCH TOWN HALL
The Shoreditch Ball launched last year – how was it for you?
It was extraordinary. We seemed to attract everyone who was anyone together with everybody else. We had a true cross section of people from Shoreditch and beyond (yes, a few people came from Out West …). They all piled in and had an incredibly good time. The Blockheads blew our sound system at one point, but Phil Jupitus just kept going and no-one seemed to mind. The Sex Drugs and Rock & Roll took on a life of its own. This year we’ve gone a bit retro with jazz and swing, camped up with Jonny Woo and Pam Hogg. It’s all fairly “of the moment” as a two-fingers to austerity.
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Tags: "JAM team", Alixandra Fazzina, Crockett & Jones, Erdem, Gavin Turk, Giovanna Forte, Henrietta Thompson, JAM, Jamie Anley, Lucy Hutchings, martino gamper, Mr Start, Nina Gehl, Nina Gehl Patrick Hughes, Philip Start, Samuel Wilkinson, The Shoreditch Ball, Tom Foulsham
Posted in Editor of the Month, Events, Featured Articles
Posted on November 2nd, 2009 by Mark
Tags: 100% Design, Bikes, biomega, cat, go cycle, JAM, Jam Design, Jamie Anley, London Design Festival, the bike feature, trail
Posted in Design, Despoke TV, Events
