The final seminar session wrapping up day one of 100% Design was a Q&A session curated by Dezeen. The sessions will be run at 5pm daily throughout the exhibition, with Editor in Chief Marcus Fairs picking the brains of some of the best talents in contemporary design. The sessions aim to provide a mixture of insight, intelligence and sheer entertainment, showcasing a host of bright young talents and established figures. Here’s a round up of what we learnt from today’s first speaker Tom Hulme.
As Tom sees it, the job of a designer is to create the best possible user experience for the consumer. What ever you create must be beautiful, seamless and improve their lives in some way.
Already a successful entrepreneur at only 35, Tom encourages other designers to think of everything as a design opportunity. It’s not just the products you’re creating, everything from your business strategy to the spreadsheets you record data in should be thought of as a piece of design work; “I brought design to my whole business”.
One of Tom’s great passions is his mission to democratise design. He is fascinated by what can be achieved through collaboration when approaching a challenge. On this basis he launched OpenIdeo, a platform for designers to work collaboratively on creative and social challenges: http://www.openideo.com/