Ladies Do Good in Emerging Brands

We caught up with the leading young ladies in Emerging Brands of 100% Interiors about design as a business and are there as many women emerging on to the scene as there should be?

Textile designer and wallpaper maverick Kirath Ghundoo admitted that even at university young textile designers, mostly women, had very limited skills in business when graduating. Luckily for her, her empire was inspired by her fathers drive and business prowess. As a result she’s not only a hugely popular designer (Elle Decoration, Vogue, The Observer love her designs) but is setting up an enterprise to help young textile designers develop their all important business skills.

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Nylon Wire Open Auditorium by Paul Cocksedge

Nylon Wires

Paul Cocksedge was charged with creating the main auditorium space at this year’s 100% Design fair. The ‘walls’ which divide the space are created by a network of nylon wires, webbed together to create a wall like structure. Coscksedge was determined to take an unconventional approach to this challenge and whilst he has achieved a clearly marked area, the use of virtually invisible material results in a completely open environment accesible to all.

Cocksedge commented; “What I love about the auditorium is that whether you are inside or outside, everyone feels part of of the space. If the seating area is full, the open setup still allows people to sit around the edges and listen into the seminar. It’s really nice to see.”

Despite it’s delicate appearance of the nylon threads, the complex, handwoven system is actually quite quite a robust structure. It is translucent yet solid, divided yet open to all, playing upon our notions of exterior and interior space, where they begin and where they end.

Despoke picks #1






A quick round up of few exhibitors dotted around 100% Design
At the top we have rising star Arthur Analts with his Led Zepplin Ladder and Amid Room Divider Then we have the M Lamp from David Irwin design based on an old miners lamp and funded via Kickstarter. Finally on this page The Time Chair and Place bedside table from trett design D37.

Tonight don’t miss the 100% Design Party featuring Peter Hook on the decks from 6pm

Set to be the music event of LDF Peter Hook (Co- Founder New Order/Joy Division) takes over the decks at The Central Bar at 100% Design Earls Court 2 today. Expect load guitars and fast beats and plenty of drink.

There is still time to register for 100% Design HERE and you can find out about more highlights on the 100%Design website.

Yves Behar In Conversation With Marcus Fairs






Industrial designer Yves Behar joined Dezeen Editor in Chief Marcus Fairs for a seminar in the 100% Design auditorium, focusing on his work, successes and advice to other designers. The swiss born designer is highly acclaimed within the field for his wide variety of innovative projects including the hugely successful JAMBOX speakers and socially sustainable project, the 100 dollar laptop.
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bloggers lounge at 100%Design from Knoll




The bloggers lounge at 100% Design : Waiter service, plug sockets, free Wi-Fi was a great success Marcus Fairs from Dezeen and his team where there as well as bloggers Design Milk, DesignBoom, FADwebsite and house and home.

@Dezeen @designboom @houseandhome @MarcusFairs @FADwebsite @coadg (for Design-Milk)

100% Design 19th September to 22nd September at Earls Court 2

A Futuristic Welcome to 100% Design

light tunnel

The fist day of 100% Design 2012 has officially come to a close, and what a day it was. For those of you coming to the exhibition in the next couple of days here’s a sneak preview of the dramatic entrance that awaits you.

The futuristic light tunnel was designed by Studio Design and Shaw & Skerm, produced and constructed by Firecracker Ltd and Renegade lighting.

The installation creates a truly spectacular entrance to this year’s show, referencing the positive effects of artistic collaboration and networks of ideas leading to unexpected conclusions.

Light Tunnel

Dezeen Live With Tom Hulme

Tom Hulme & Katrin Olina

The final seminar session wrapping up day one of 100% Design was a Q&A session curated by Dezeen. The sessions will be run at 5pm daily throughout the exhibition, with Editor in Chief Marcus Fairs picking the brains of some of the best talents in contemporary design. The sessions aim to provide a mixture of insight, intelligence and sheer entertainment, showcasing a host of bright young talents and established figures. Here’s a round up of what we learnt from today’s first speaker Tom Hulme.

As Tom sees it, the job of a designer is to create the best possible user experience for the consumer. What ever you create must be beautiful, seamless and improve their lives in some way.

Already a successful entrepreneur at only 35, Tom encourages other designers to think of everything as a design opportunity. It’s not just the products you’re creating, everything from your business strategy to the spreadsheets you record data in should be thought of as a piece of design work; “I brought design to my whole business”.

One of Tom’s great passions is his mission to democratise design. He is fascinated by what can be achieved through collaboration when approaching a challenge. On this basis he launched OpenIdeo, a platform for designers to work collaboratively on creative and social challenges:

Mercedes stand Designed by Paul Cocksedge

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Mercedes are at 100% Design showing their concept style coupe in a beautifully stand designed by Paul Cocksedge .

See: The world’s most innovative wireless task lamp at 100%Design

The M Lamp — the world’s most innovative wireless task lamp — made its debut on Kickstarter Thursday, September 13th. Designed by David Irwin for Brooklyn-based manufacturer Juniper, the M Lamp will feature for 35 days on the popular crowd funding website with the goal of raising $60,000 to fund final production costs. The Kickstarter launch will also coincide with the lamp’s physical debut at 100% Design London, September 19-23, stand D32.

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YO! Home Launches at 100% Design

This morning saw the launch of Yo! Home, a unique new living concept created by entrepreneur Simon Woodroffe, the man behind the hugely successful YO! Sushi and YOTEL. YO! Home is essentially a whole house comprising of bedroom, bathroom, kitchen, living room and more, all rolled into an eighty square metre space. Sounds impossible right? Woodroffe’s incredibly efficient use of space has resulted in the creation of a high quality, comfortable living environment within what is essentially a tiny cubic area. With a dining room that folds into the floor, a kitchen that can be packed into the cupboards and a bedroom that descends from the ceiling, it’s an ingenious concept that has to be seen to be believed.

The cues outside YO! Home at 100% Design
Woodroffe comments: “I think homes help shape our lives. They are our refuge, and our rock. Since the invention of the city centre apartment, we’ve never really re-invented it. YO! Home is that new invention. Twelve moving parts drawing on the mechanics of stage scenery allow the transformation of an eighty square metre space (the size of a one bedroom apartment) into a much bigger home.”

Yo! Home Bedroom

The YO! Home bedroom descends from the ceiling, fitting neatly above the living room space.

Read more about YO! Home and Woodroffe’s creative inspiration in this interview with the man himself on the 100% Design website: An interview with Simon Woodroffe

Chris Sanderson Projects Future Design Trends

The consumer population is growing rapidly, the economy is faltering and lurching daily, nothing is stable and change is around every corner. Designers must be quick to adapt and survival within the industry relies on an acute understanding of consumer trends and priorities. Thankfully, Strategy and Insight Director for The Future Laboratory; Chris Sanderson presented an insightful talk at 100% Design today, forecasting consumer trends that every designer should be conscious of.  So what are the key driving trends that should be on our radar?

1) Scavengers
Collective guilt now overshadows the production of new materials and consumers are increasingly looking for products created from found goods and materials. Products that are created from previously owned goods have social value because they embody a story and possess a history. The rough, eclectic aesthetic of scavenged creations is applealing to the future consumer.
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Emilio Pimentel-Reid, the online editor of Dalani answers Despoke’s Questions

1.Hi can you tell us a bit about Dalani
Dalani is the leading online members only homewares and lifestyle e-tailer, bringing shoppers time limited sales of British and International designer homeware brands from around the world. I joined Dalani as Editor in Chief and Creative Director in April 2012 and I currently work closely with buying teams to curate each sale for our customers’ taste and expectations.

2.What products /designers are you looking forward to covering at 100% Design This year?
From the International Country Pavilions I’m looking forward to seeing WOKA from Austria and Lee Kiseung and Manifesto design on the Korean stand. I’m really excited to see Kirath Ghundoo from the emerging brands. Overall key brands include Original BTC, Deadgood, Knoll, Vitra and Kettal.

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100% Seminar Today Michael Young From Shoreditch to Sheung Wang and Back



Michael Young with Giant Bike , Table from Cash and sex toy

Today 11:45 – 12:30 MICHAEL YOUNG, Designer, Michael Young Studio ‘FROM SHOREDITCH TO SHEUNG WAN AND BACK’

British-born and Hong Kong based designer Michael Young established himself from the beginning, as one of the world’s leading figures in his trade. The uniqueness of Michael’s work lies in his constant questioning of typologies and habits, combined with the pioneering passion for technology which brought him to Asia. Michael Young talks about recent projects around the world and the effect geography has on his work. In the same way that we find Italy good with upholstery, the Dutch with conceptuality and the Danes with with wood he hopes utilizing Chinese engineering can find its place.

What made you want to become a designer in the first place?
A lack of other options as I was quite unemployable , I guess when I was younger I was just slightly A.D.D and also hated authority , I recently got given an old school report from my mother and it started off with : ” If only Michael had the ability to read and write he could make some progress in class “

So the arts beckoned early on ….

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BE OPEN Awards shortlist announced

An energy generating speed bump and a way of re-purposing junk are among nine shortlisted projects that go forward to the finals of the BE OPEN Awards, which will be presented as part of the BE OPEN think tank’s activities during the 2012 London Design Festival.

“BE OPEN is about ‘intellectual development’, investing in the creation of added value for future generations. Our programmes are about generating original thinking from the most promising young minds of our time”,

said Elena Baturina, founder of BE OPEN.
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