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Florian Wupperfield

florian

Florian studied film production at UCLA in Los Angles before starting his career as a trend scout in 1997, working on the launch campaign of the Smart car by Mercedes Benz. He has acted as a consultant to numerous brands developing strategies to engage with creative communities internationally. Previous clients have included BMW, Adidas, The Soho House Group or the The New York Times.
Florian moved to London in 2005 and co-founded CultureLabel.com, the world’s first mutli-brand museum shop online offering limited editions and products from leading culture brands such as the Tate, British Museum, V&A and Saatchi Gallery. One of his latest projects, in association with the Tate Group, is the development of a crowd sourcing campaign to develop the ‘next generation museum shop product’.
Florian also regularly contributes to a variety of magazines and blogs, such as Art Investor (Germany), DT Lux (Spain) and Intelligent Naivety (UK) and has a passion for art, music, food and people.

Florian studied film production at UCLA in Los Angles before starting his career as a trend scout in 1997, working on the launch campaign of the Smart car by Mercedes Benz. He has acted as a consultant to numerous brands developing strategies to engage with creative communities internationally. Previous clients have included BMW, Adidas, The Soho House Group or the The New York Times.

Florian moved to London in 2005 and co-founded CultureLabel.com, the world’s first mutli-brand museum shop online offering limited editions and products from leading culture brands such as the Tate, British Museum, V&A and Saatchi Gallery. One of his latest projects, in association with the Tate Group, is the development of a crowd sourcing campaign to develop the ‘next generation museum shop product’.

Florian also regularly contributes to a variety of magazines and blogs, such as Art Investor (Germany), DT Lux (Spain) and Intelligent Naivety (UK) and has a passion for art, music, food and people.

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