The finest examples of British design will take centre stage at 100% Design 2011 within the Director’s Cut.
The aim of Director’s Cut is to showcase top designer and brand partnerships, each of which is a demonstration of unparalleled creativity, ingenuity and innovation in product design. Juileann Humphryes – Head of Yoo Design Studio and 100% Design’s Non-Exec Director will curate.
To celebrate this Despoke will be featuring all ten ‘case studies’ over the coming weeks leading up to 100% Design 2011.
The First case study is Anglepoise and their Design Director, Kenneth Grange have chosen the Anglepoise TypeC™ LED task light.
The shape and form of this new light takes task lighting to new levels of sophistication. TypeC™ LED features a dynamic, flowing design that is as beautiful as it is distinctive. Fitting neatly over a computer screen, the TypeC™ LED incorporates touch sensitive dimming, light level memory, energy efficient LED’s and a balance mechanism that responds to the lightest touch.
Simon Terry, Director of Anglepoise Ltd said: “After 75 years of Anglepoise tradition, and 150 years of manufacturing we have always felt that it was important as a family business to rejuvenate the ideas that made us innovators in the first place whilst engaging with the latest technologies. The new TypeC™ is at the heart of that journey”