We have had Mindfulness and now we have Do-ness. we actually prefer this as Mindfulness, although great and definitely important, started to get just a teensy bit ubiquitous.
PR company Friends & Co has cleverly nudged into product development – its first foray is Makers for Selfridges. Selfridges, the iconic London store on Oxford Street, approached Friends & Co to curate a homeware collection of products made in Britain and designed by independent makers.
We at Despoke often think that the mark of a truly grown up kitchen, someone who seriously has their life together, is the presence of a KitchenAid mixer. There’s something about their 1950’s fluid design, their chrome bowl and their rather large price tag, that screams- “don’t worry! I know what I am doing! of course I can make my own family recipe Yorkshire puddings whilst being calmly in charge of two under 5 year olds.” We have no KitchenAid mixer….and feel this says a lot. Ahem.
Well, stand aside those who laugh at our lack of culinary appliances, for the makers of the iconic Artisan Stand Mixer open their first Experience Store in the world to customers in the heart of London’s West End on Wigmore Street and we are on our way down. Stylishly arranged over two floors, the store is the perfect environment to inspire kitchen designers, budding bakers and serious chefs alike. As well as helping you imagine you are living in a World of Interiors spread.
Not only does it display KitchenAid’s famous small domestic appliances including the new Artisan Mini Stand Mixer, but also the recently launched range of major domestic appliances such as the revolutionary Chef Touch Sous Vide system and Chef Sign Deep Induction Trays, which offer a perfectly balanced mix of iconic design and professional performance. We have zero idea of what these products do but we know we want them, for to say you possess a Sous Vide system, is to say you are in charge of your own destiny.
Perhaps most excitingly, the space has a fully functioning demonstration kitchen as well as a cookery school which entertains a rolling schedule of events, offering customers the opportunity to experience the professional results KitchenAid appliances can produce. So, you can try the covetable products in the safe haven of the shop, before buying one and fully growing up.
Click here to book classes and find out more.
We are big fans of Flock on Despoke and are hugely excited to hear that their iconic Northmore design is now being made into a rug.
Award winning design company Native Union adds DOCK+ for iPhone Marble Edition to its expanding Tech line. Made from the finest solid marble, and super-luxurious DOCK+ is a beautiful design object for the home and a sleek and stable base for charging and using your Lightning devices.
As 100% Design enters its final hour, it has been an incredible show full of exciting features and stimulating discussions. Innovative products have been launched for the first time to the UK market, and traders have forged important contacts and extended networks. Interior designers have been inspired and bloggers have enjoyed spreading the word about everything going on. Hearing from our incredible headliners was of course a highlight, as was experiencing the features through the lofty Olympia, responding to the lovely late September sunshine.
100% Design hosted a series of very topical talks on Brexit, one particularly passionate talk was chaired by Show Director Will Knight and featured a stellar panel consisting of Louise Jury of the Creative Industries Federation,Marcus Fairs, Founder and Editor-in-Chief of Dezeen, Ben Evans, Director of the London Design Festival and designer Paul Priestman, Chairman of PriestmanGoode. Dezeen recently released their Brexit Design Manifesto which has been gaining momentum.
We look forward to next year’s edition of 100% Design which will return to Olympia London 20-23 September 2017.
Written by guest editor Bethany Marett on-site at 100% Design.