You have to hand it to the students at Central St. Martin’s, who are commanding our attention before we have even caught a glimpse of this years degree show, with the worlds most expensive pop-up shop, entitled Worth.
The 4-day event is selling 940 limited edition products designed and manufactured by 94 second year Design and Interaction students from BA [Hons] Graphic Design. Each product starts with a £1,000,000 price tag, but as the site is shared on social media so the price drops.
Worth “questions what value really is and brings meaning to the marketplace by turning the world of commerce on its head.”
In less than 48hrs Worth has gone viral racking up a notable up 630K impressions on Facebook. All money raised goes towards the Graphics Degree Show in 2015, so go on, share this ingenious marketing campaign, play a part in helping the next generation on their way.