Above: All Paths Lead to Foyles by Rebecca Hendin.
On the 1st of May, a giant illustration was hoisted onto the old Central Saint Martins building on Charing Cross Road. Illustrator and Central Saint Martins graduate, Rebecca Hendin, won a competition curated by Futurecity to create a piece in celebration of Foyles and Central Saint Martins.
The 29m long and 8m high illustration titled, All Paths Lead to Foyles, features a London cityscape and famous landmarks, as well as flowers, animals teacups, ships, the Underground and much more.
Above: ‘All Paths Lead to Foyles’ by Rebecca Hendin commissioned by Saint Martins Lofts & Foyles. Photograph by Frantzesco Kangaris
The Graphic Designer explored the evolution of Charing Cross road and includes references to Christina Foyle’s fondness of animals to convey the “magical quality of London”.
Central Saint Martins College of Art and Design has relocated to a building in King’s Cross; the original building at 107-109 Charing Cross Road is being converted into a Foyles bookshop and development of apartments: Saint Martins Lofts.
The illustration is on show until September 2013 across the building’s façade and masks the construction work on the project.