World renowned furniture company Herman Miller unveils its creative campaign and first ever app to support the launch of new integrated storage solution, Stem at 100%Design .
The thinking behind Stem started with storage and the space it uses. The goal? To make space work harder, for the business and the user. Stem achieves this by using systems furniture thinking to provide a multi-functional, integrated solution, that can be used to divide, connect, store and save.
App users are offered a digital kaleidoscope of personal belongings on the home page, inviting them to think differently about storage, through a series of four video scenarios:
• Thinking space
• Limitless space
• Better working space
• Personal space
Each scenario is represented through a number of different animations, all reflecting the same design style as the main creative.
The application tool within the app provides users with an in-depth view of the product, detailing the different number of set-up scenarios available. It enables the user to touch certain areas of Stem which reveal specifications such as the tipper box, sliding doors and acoustic liners.
The detail tool on the app, allows the user to delve deeper into the finishes.
With a wide range of materials, colours and specifications, Stem presents architects and designers with new possibilities to enrich office environments, making them more beautiful, functional and personal.
Stem is at 100% Design, 19th September stand O110 with the app available to download from iTunes.
