revolights. join the revolution. from revolights on Vimeo.
In Sheffield, a city of seven (very steep hills) and very few bike lanes, there are two vital things you need if you choose to ride around on two wheels. One is possessing a set of quads like tightly coiled panthers, the other is being noticed – particularly by an unsuspecting 4×4′s. I like this smart adaptation of the traditional brake light I saw recently, it has a greater surface area of light than the more traditional models and therefore creates more visibility and awareness for oncoming traffic, and aesthetically it feels like it integrates to the shape and form of the bike rather than an added bolt-on.
This is just at prototype stage so if you want to show support and make a donation to the project please back it on Kickstarter.
Paul Reardon – Peter and Paul

That’s a fantastic idea I can see that keeping people safe at night well done inventor…!
If you don’t need the motion detection and want a similar effect with fancy patterns there’s always spokePOV (cheaper too! Also this looks quite similar to the ‘Project Aura’ also featured on Core77 3 months ago