Smirnoff’s ‘Peelable’ Caipiroska Bottles

Smirnoffs-Peelable-Caipiroska-Bottles
Promotional bottles of Smirnoff’s new flavored ‘Caipiroska’ bottles will be packaged and ‘skinned’ like the fruit they are flavored as – lemon, strawberry and passion fruit. The packaging can be ‘peeled’ off, much like the skin of the fruit they represent.

A great example of attention-getting, interesting packaging – and how the product (bottle) itself can serve as a highly differentiated marketing vehicle. Via:[PSFK]

Smirnoffs-Peelable-Caipiroska-Bottles-2

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