Roca launches 4th Edition of International design Competition JUMP THE GAP at 100% Design 2010

breathing - crop

Image: Last year’s winning design: Breathing Bathtub by Xi Li, China
Roca, the leading global bathroom brand, together with BCD, the Barcelona Design Centre is launching the fourth edition of Jump the Gap 2010/11, Roca’s international design competition. The competition will officially launch on Roca’s stand (G30) at this year’s 100% Design.

The competition offers talented designers across the world the opportunity to showcase work based on innovation and design within the bathroom area. The winning project will receive a prize of 5000 Euros which will be presented at 100% Design 2011. The winner will also benefit from a targeted PR campaign that will promote the winning design along with its creator(s).

With this initiative, Roca seeks to transmit a fundamental message of its philosophy: “designing today for tomorrow’s projects”. As part of its ongoing emphasis on creating unique experiences for bathroom spaces, Roca is continually identifying, creating and developing innovative ideas within the design world. Therefore, Jump the Gap continues to search for new solutions that enable society’s needs to be reconciled with the specific features of each home. Roca is firmly committed to the search for conceptually innovative ideas that form a bridge between today and tomorrow, between dreams and reality.

This year’s judging panel is made up of a number of leading figures from the field of architecture and design including:
• Ron Arad, designer and architect, UK
• Gilda Bojardi, editor in chief Interni magazine, Italy
• Josep Congost, design manager Roca Innovation Lab, Spain
• Javier Mariscal, designer, Spain
• Marcel Wanders, designer, The Netherlands

The contest is open to product or interior designers and architects, as well as product design, interior and architecture students worldwide. Participants must be under 35, and can register online at www.jumpthegap.net from 23 September 2010 when the competition officially opens at this year’s 100% Design.

Closing date for registration is 14 January 2011 and the deadline for online submissions is 29 April 2011.
Entries may be individual or from a group of two people.

www.roca.com

www.jumpthegap.net
www.bcd.es

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