We had a fantastic time on Thursday night at The incredible School of Life’s launch of their partnership with design-led travel accessory brand Knomo.
Learning to carry our emotional baggage with style.
The ‘Emotional Baggage’ luggage tags (£25) have been designed in collaboration with Knomo, creators of accessories that cleverly organise and protect your devices and other belongings, to help you get ‘Life Organised’. This concept taps into the ‘new normal’ of needing to keep our desk/mind/house/wardrobe/bag organised, to allow us to focus more energy on the things we enjoy.
Knomo have created a brand that allows the modern working person to take only their essentials with them, allowing them to drop the ‘baggage’ they usually drag around with them.
Director of The School of Life, Morgwn Rimel, says of the collaboration: “Nowadays we’re used to thinking of travel as the ‘fun’ bit of life, but enjoyment isn’t a reason why it shouldn’t also do some very serious things for us. At its deepest level, travel can assist us with our psychological education. Ideally, where we go should help us with our attempts at these longed-for pieces of psychological evolution. The outer journey should assist us with the inner one. For the Emotional Baggage luggage tag, we wanted to create a product which would help people to reframe their relationship to travel but which would also reflect some of its glamour. Knomo’s bold,minimal aesthetic and commitment to making high-quality, thoughtfully-crafted products made them the ideal collaborator.”
Creative Director of Knomo, Frances Scorah says: “Through Knomo’s pursuit of a ‘Life Organised’, we know that organisation begins in the mind but is eased by the products we use and the spaces we occupy. Working with The School of Life and their Emotional Baggage series reminds us to consider the emotional alongside the physical, and we felt the luggage tag was the perfect product for the two brands to collaborate on. The School of Life understand emotional intelligence like no other, and the Emotional Baggage series offers up a clever way to keep ourselves in check.”
Digital Clutch Bag
We are particular fans of the amazing Elektronista clutch that comes in various colours and allows us to totally streamline our day and make the bag do all the hard work!
To find out more about Knomo click here.
For more information on The School of Life, click here.