Crowds watched Philippe Starck open the 20th edition of 100% Design this morning and unveil his new collection of ceramic tiles for Ceramica Sant’Agostino, on show at the show on Capitol Designer Studio’s, stand E600. Ceramica Sant’Agostino asked Starck to mark this poignant moment by adding graffiti to the wall; he obliged, adding, “Tomorrow will be less,” and finished it with his signature.
Shortly after he took centre stage in the packed auditorium to headline the series of ‘Talks at 100% Design’ with Tony Chambers of Wallpaper Magazine. With the audience and Tony in the palm of his hand Starck told the excited crowd “to applaud everything”, he didn’t need to ask, they did.
Reflecting on his work and insatiable passion for design, he commented, “Creativity is a sickness,” for which he has no he has no cure.
Key themes run through his timeline – he cites politics, nature and love as major influences on his ability to work and produce final outcomes.
“I am unique and I want a unique product,” Starck concluded. To solve this issue, he stated, “Customisation mixed with industry is the right solution.” This approach is evident with the Tog Chair. Starck thought he had uncovered all the possible colour variations of the piece until its launch at Heal’s when 50 journalists customised chairs revealing new combinations.
Without doubt the talk will list as a key highlight of this year’s London Design Festival. The excitement Starck generated at 100% Design confirms how much he is respected and loved in the field of design.