Not long until Luxury made at Olmypia’s grand Pillar Hall. We asked the creative designers behind the show a few questions. Get inspired by their answers below as well as some great renders of what the stunning interior space will look like. To read more about the pair, click here.
1. How do you define luxury interiors?
Luxury is a word that is used often today, but with little thought about its actual meaning. We believe what is regarded as luxury is changing. For Maddux Creative, contemporary luxury interiors embody the following principles; original and bespoke solutions, craftsmanship, sustainability and attention to detail.
2. What do you think is important about London’s contribution to luxury interiors?
London’s position as a global financial capital, and the wealth that this brings, ensures there is a large market for luxury interiors here.
But perhaps London’s greater wealth may lie in its position as a truly “world” city. The diverse mix of residents and transients, a large part of the clientele of the luxury interiors sector, makes for a wide-ranging, exciting and often unexpected combination of aesthetic elements and styles.
3. What trends are you currently spotting?
There has been a move of late towards “decoration”, which can be seen in an increasing use of colour and unique textures, a proliferation of patterns in all scales (and on all planes), and more frequent application of detailing such as trimming and embroidery. Contradictorily, there is also a trend for pure geometrical forms, clean lines and bold materiality. Our unique historical perspective, with the accessibility of vast quantities of imagery (pinterest, instagram) and information (blogs), means that these trends, and many more, can exist simultaneously! Welcome to the post-trend world!
4. Maddux Creative have shaped the look and feel behind LuxuryMade. Could you tell us what has inspired the design?
Essentially we approached the project as we would a residential interior. The Pillar Halls is a listed building with no shortage of extraordinary features, so we had to respect them. Both the spaces are distinctly coloured, so to create a harmonious environment, we worked with the colours already existing within the spaces to create a palette that was then distributed across all of the designed elements down to the stands themselves. For our elements, such as the bars, we took clues from the existing architectural features, such as the arches, and repeated them in a stylized form to bring in some sharpness and edge.
Scott Maddux and Jo leGleud are founding partners of internationally renowned Maddux Creative, creators of the design behind LuxuryMade.